Category Archives: general

Authentic is in the subject, not in the camera.

Posted on November 9, 2011 by Mike

The bottom line is this – you can’t force authenticity. Your subject and message has to be authentic. No amount of ‘forced-amateur’ shooting is going to make the audience believe a scripted message is reality. Continue reading →

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The first post of our long overdue blog.

Posted on January 27, 2011 by Mike

Since the launch of our new website in 2009 we had a blog at the top of the list for the redesign… But then we got busy and had no time to write content (which is great, because if we … Continue reading →

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