-
Recent Posts
Archives
Categories
Centric on Twitter
Author Archives: Mike
Authentic is in the subject, not in the camera.
The bottom line is this – you can’t force authenticity. Your subject and message has to be authentic. No amount of ‘forced-amateur’ shooting is going to make the audience believe a scripted message is reality. Continue reading
Posted in general
Leave a comment
MBNF Web PSA
We recently had the pleasure of working with MBNF on a new video project, aimed at raising awarness for Neurofibromatosis – a genetic disorder that affects 1 in 3000 people. It was a really great project to be involved in … Continue reading
Posted in commercials
Leave a comment
2011 Signature Awards
As a sponsor of the Advertising Association of Winnipeg 2011 Signature Awards, Centric worked with the Signature marketing committee to produce this 30 second commercial. The design theme this year reflects the imagery of the good ol’ days of K-Tel … Continue reading
Posted in Centric news
Leave a comment
Assiniboine Park Zoo IBPCC construction under way!
In conjunction with The Portico Group in Seattle, and 15 Letters in Chicago, we’ve been tasked to create a wide variety of videos and animations as part of the IBPCC Interpretive Centre at the Assiniboine Park Zoo. Continue reading
Posted in Assiniboine Park Zoo, Centric news
Leave a comment
Content? Our website just needs a video…
The bottom line? A good message and well crafted content is what makes for a good video. We have all watched movies with bad stories, or lack luster acting and walked away with a bad taste in our mouth… but hey, the special effects were great!
Continue reading
Posted in Uncategorized
Leave a comment
Liberty Mutual Commercial “Shattered.”
I just saw this great commercial for Liberty Mutual, called “Shattered.” Liberty Mutual has a long history of great commercial creative – not sure who their agency is, but they have consistently produced some great campaigns, with a very cohesive … Continue reading
Posted in commercials, stuff we like
Leave a comment
The first post of our long overdue blog.
Since the launch of our new website in 2009 we had a blog at the top of the list for the redesign… But then we got busy and had no time to write content (which is great, because if we … Continue reading