Monthly Archives: November 2011

Authentic is in the subject, not in the camera.

Posted on November 9, 2011 by Mike

The bottom line is this – you can’t force authenticity. Your subject and message has to be authentic. No amount of ‘forced-amateur’ shooting is going to make the audience believe a scripted message is reality. Continue reading →

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MBNF Web PSA

Posted on November 9, 2011 by Mike

We recently had the pleasure of working with MBNF on a new video project, aimed at raising awarness for Neurofibromatosis – a genetic disorder that affects 1 in 3000 people. It was a really great project to be involved in … Continue reading →

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